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Mindspring: They will Pay you!

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Posted by Creativity Cafe on August 17, 1999 at 17:28:18:

To: various@creativity.net
From: "Peter H. Rosen"
Subject: Re: MindSpring Announcements, August 6, 1999
Cc: "Charles Brewer"

Dear Friends of Art and Technology,

Because Mindapring, our server host here at Visionary Artists Resources
Including Other Unique Services has been great, I wanted to pass this offer
on so any of you, thinking of changing ISPs, can consider these benefits!

PS: Since our service is donated, we have no vested interest, except for
you pleasure, and technological contentment.

>Dear MindSpringers:
>As you know from my last letter, MindSpring is about to launch a major
>marketing campaign. It is an important time for us to grow, we think.
>We are now the fifth largest ISP in the U.S., with about one and a
>quarter million customers. We want to be number two, and we want to get
>there soon! It would do a lot to ensure our long-term success, and our
>long-term ability to provide you with the technologies and services that
>you will want.
>So, we'll be advertising on TV, on the radio, on bus stops - you name it.
>And we'll be working with other companies to help promote our service.
>But you know, that is not the way we have gotten most of our customers
>in the past, and it is not our favorite way to get new customers.
>Throughout our history, our most productive growth engine by far
>has been referrals and recommendations from our existing customers.
>You are still doing a good job of generating those referrals, but we'd
>like to crank up growth to a higher level. And, we've realized that
>rather than spend our marketing money in "the channel" or "the media,"
>we'd really rather spend it with you, our customers.
>So here is the deal: starting today and lasting through the end of
>September, we will credit your account by $60 for every person that
>you refer to MindSpring. Plus, we'll give a $60 credit to the person
>you refer.
>Here are the particulars:
>* To get the $60 credits, the person you refer must call 1-888-MSPRING
>between now and September 30, 1999 and sign-up for a new MindSpring
>account. To get the special deal they need to say "I'd be happier
>using MindSpring" to the sales representative. They *will* be happier!
>We promise.
>* The person you refer must prepay the first month's service with a
>credit card.
>* Your $60 credit will appear on your invoice the following month.
>* The $60 credit for the person you refer will appear on his or her
>invoice as a $10 credit each month for the next six months (starting
>with month two).
>* Referral credit is good for all MindSpring Internet access and Web
>hosting services.
>* You may refer an unlimited number of new MindSpringers and receive a
>$60 credit for each of them.
>For more information, details, and some fancy legal jargon, go to:
>If there is someone you want us to call, e-mail, or snail
>mail about joining MindSpring, we'll be glad to do it.
>To tell us whom we should contact, go to the information page
>http://www.mindspring.net/community/ref.html and let us know how you
>want us to contact them.
>Or, if it is more convenient, reply to this e-mail and tell us your
>friend's name, your name (if that is not obvious from your e-mail header),
>instructions on how we should contact them (phone, e-mail, or snail
>mail) and whether they'd be interested in individual Internet access,
>Web hosting service or both.
>We really appreciate all the referrals you have sent our way in the past!
>We hope this program will be a big hit, and we'd really feel great about
>being able to re-route part of our marketing budget back to you.
>Go forth and multiply! :)
>Thanks, and best regards,
>Charles Brewer
>MindSpring Founder and CEO

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